What we Can learn to be come a good Designer?
1. Overlook the Design Brief
2. Rushing to Create a Logo
3. Lack of Design Process
4. Using Clip Art and Stock Images
5. Overlapping and Overdoing Colors
6. Using Too Many Fonts
7. Keep it Simple Silly
8. Not Using the Right Software
9. Not Catering to Multiple Marketing
10. Ignoring Client’s Feedback
~~ ok i try to follow all hope i become a good designer :) M.T
I gonna show you some example of before after some logo !:)
The “new” logo design of Pepsi has earned the company some harsh criticism and has listed them the leader in failed logo designs. Why? It distorts the essence of the company! People no longer consider it chic and trendy, at times calling it a bad representation of a fat man or a rude smirk. If Pepsi was going for a ‘new and trendy’ look with this re-design, they sure missed it by a mile.
2. Kraft Foods Logo – Too Crafty!
The re-design is a typical disaster logo. It appears very busy and is giving too many messages while being seemingly childish. For Kraft fans, this logo came as a shock. The new logo is claimed to represent a spurt of various delicious Kraft flavors and food items, which are bound to make their customers smile (hence the red curve). Are you smiling at the logo?
3. Animal Planet – Where Did the Elephant Go?
4. AOL – Modernism Gone Wrong
The re-design has catered to changing times. It has also given a new, modernistic touch to the company’s image, hence the changing logo background. Many AOL customers applauded the new look, while others thought it could pass for an advertisement. This new unique identity was seen as childish. What do you think?
5. Gap – Creating a Gap
Gap’s logo redesign turned online communities to criticism. From professional designers to Gap’s fans, a plethora of outrageous comments were noted. The use of Helvetica font in the redesign is see as one of the most generic and overused fonts. For a global enterprise like Gap, this is surely a botched brand identity.
1.mark
What is a mark?
"mark," is any word, phrase, symbol, design, sound, smell, color, product configuration, group of letters or numbers, or combination of these, adopted and used by a company to identify its products or services, and distinguish them from products and services made, sold, or provided by others.
2. trademark
What is a trademark?
A trademark is a type of mark. Traditionally, the term, "trademark," described only marks designating products, or "goods" (as opposed to services). Increasingly, however, the word is used to describe any type of mark, not just traditional "tradem
in 1998, two Ph.D. students at Stanford University founded Google Corporation in a friend’s garage in Menlo Park, California with an initial investment of $1.1 million dollars.
Jack Daniel’s Uses The Most Polite Cease And Desist Trademark Letter Of All-Time
Various strategies can enhance the scope of protection offered by a U.S. Trademark Registration.
Richard Branson got his start in the business world at the age of 17, dropping out of boarding school to pursue his magazine, Student, in 1968. Two years later he was on to a new challenge when he started Virgin -- a mail-order record company named for his lack of experience at such things
the most important of which is the Rule of Tincture. This prohibits certain colour combinations, as described below. Understanding these rules is a key to the art of heraldry. Rules and terminology differ from country to country. Several national styles had developed by the end of the Middle Ages, but some aspects carry over internationally.
what is a coat of arms?
Traditionally, as women did not go to war, they did not bear a shield. Instead, women's coats of arms were shown on a lozange– rhombus standing on one of its acute corners, an oval or a cartouche.
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4.seal
With a little practice it will get easier. You can also
use this impression to go back and fix anything you might not have noticed
while carving out the design.
